It’s actually even cooler than it sounds. By creating robotic shape-shifting manakins and testing how people reacted by seeing clothes on the robot with their dimensions, sales actually went up.

Only 7% of all clothing is sold online today, a $36bn market It’s $20bn for computers), because you can’t see how the clothes look on a human body. The fits.me trial with partners showed these pictures of adjustable manakins wearing clothes increased sales three times and dramatically reduced returns by 28%.

Fits.me means customers can try on clothing before buying from internet shops. They can see how different sizes fit their standard size – like in real-world fitting rooms.

The main reason why people do not buy clothing on the internet is the inability to try it on – the virtual fitting room solves this and increases sales. It also reduces returns associated with bad fit, increasing the profits. The cost of returns for a retailer is enormous because of the delay in receiving the returns – most returns are received back after the season has ended. The virtual fitting room solves this single most important problem for the retailers.

Fits.me wants to raise bridge financing of 700k Euro. Check out Fits.me on CrunchBase and DotOpen.